Rungolee: The Meaning Behind The Label

 

What would a most fitting emblem be for a boutique label of small batch, handmade fashion with direct ties to craftworkers in India? "A Rangoli of course!" exclaims Anjali Kamra, founder and artistic director of Rungolee, the enduring and much loved fashion label. "Colour and texture are everything for me."

 

"A rangoli is truly a symbol of joy and welcome. With the myriad colours of the blossoms and their various textures, I was able to symbolically convey the most important components of my business ethos in the most visual way."

-ANJALI KAMRA